When you come up with a new branding idea, such as a logo or brand name, as a symbol of your business or new product or service, you need that symbol to stand out and distinguish from the field.
Trademark attorney services can help your business protect the unique imagery and branding identity you create to market your product or services. The process of searching your proposed mark to ensure that it is wholly unique, ensuring that your mark gets approved and remains protected can be difficult to understand for the average business owner. The type of protection offered by trademarks can often be mistaken for patents and copyrights. However, understanding the distinction between the protections offered by patents, copyrights and trademarks, is important before engaging in the trademark application process with the USPTO.
Trademark Attorney Services You Can Trust
Working with an experienced team of trademark professionals can ensure a cost-effective and seamless trademark application and procurement procedure. Our team of trademark professionals can help you to search your proposed mark to ensure that your branding idea is viable, to ensure that your proposed mark is properly applied for, has the best chance for approval and, if approved, can be maintained and protected.
Maintain Your Unique Imagery
We understand the importance of combining a broad array of IP protection, such as combining your patent (including your design patent) alongside your trademark in order to improve the strength of protection of the unique nature of your brand and improve its security. When these factors are combined properly, your chances of maintaining a unique trademark to distinguish you from your competition are dramatically improved. Providing the kind of combined protection in a specially designed array of IP protection requires a deep dive into your brand and the many aspects of your product or service that make it unique, which is something our team specializes in.
Conduct In-Depth Trademark Research
The research process is an essential part of the trademark filing process.
If proper research is not performed, the chances of your trademark being approved decrease dramatically. Trademark research is necessary because it analyzes current trademarks and patents in order to determine if a similar idea is already filed by another entity. Performing a search helps businesses to understand the landscape in order to assess the ability of proposed marks to further separate themselves from the competition and make sure that the proposed marks convey a unique identity that causes consumers to identify your products with your brand and cause consumers to gravitate toward your brand.
Performing a Trademark search on your own can help you to discover if there are any exact matches. However, the real issue we encounter with our clients often comes from matches that are not exact but seem to be similar to other source materials. Assessing close marks may be difficult for those persons unfamiliar with the Trademark process. We have developed rigorous search protocols that can discover partial matches to the words, images, phrases, and branding that you are attempting to trademark that could give you trouble, or may be nothing to worry about.
USPTO Application Filing Guidance
As soon as the research process has been completed and it can be determined that your proposed mark appears to have a degree of uniqueness, our team can get to work to prepare an application and help you file to obtain a registration for your mark. There are many legal decisions that need to be made while preparing and filing trademark applications, and mistaking certain details can lead to trouble down the road if you ever need to enforce your trademark and protect your branding. It is also important to aggressively police your mark to ensure that you do not acquiesce to infringement, which can damage the strength of your mark.
On average, about half of all trademark applications get approved by the USPTO. Using a professional trademark attorney to help with a trademark filing can significantly increase your chances of approval!
Work With The Trademark Professionals At METROLEX IP
Protecting your intellectual property and securing an airtight trademark are big milestones when establishing a new business and its branding presence. Contact our team of experienced trademark attorneys today to get the guidance you need to seamlessly complete the trademark process. Reach out to us online or over the phone at (202) 828-1008.